During my time at TradeStation, I've been lucky enough to aid in different department projects while handling some of my own. My biggest project to date is designing a marketing collateral for the options product. 

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The Options Marketing Collateral Includes:

• Landing page

• Lead generation form

• A series of 4 automated emails 

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The goal was to update the landing page to make it more appealing and easier to read while adding a video and a lead generation form to make it interactive. It was also important to adapt it to match the look and feel of the other securities products landing pages to maintain a sense of consistency throughout. Once the prospect had filled out the form they would receive a series of 4 automated emails each offering a different resource on options in each email.

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My project started by watching, reading, and evaluating all educational resources the company had available on options trading and deciding where the content should be featured and separating the basics from the more advanced resources. Once the content was selected, I conducted a kickoff meeting with the designers to brief them on the creative materials needed.

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Then, I moved on to write the copy. Starting with some changes we needed to make to the landing page and its corresponding metadata to enhance search engine optimization and ending with completely writing all email automatons from scratch. 

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Feel free to email me at sstre014@fiu.edu for some copy samples.